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Online vs Offline Calls
In Delacon's Call tracking, you will come across the terms online calls and offline calls. In short: Online calls are all calls for which we have captured web session information via the Delacon t...
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Using Delacon Features to prevent and mitigate the impact of Spam calls
Introduction Spam are unwanted calls – which include nuisance callers, telemarketers, phishing calls, and illegal and spoofed robocalls. Spoofing is the act of disguising a communication from an un...
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Using Delacon's call management features to avoid missed calls
Introduction Delacon's call management features can aid in minimizing missed calls and facilitate a higher lead conversion rate. Below is a list of features that can assist in ensuring that all cal...
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Microsoft Ads (Bing Ads) - Integration Guide
IntroductionThis integration allows Delacon to push calls generated by Microsoft ads against a conversion goal in your Microsoft Ads account. This enables you to understand which campaigns and keyw...
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Looker Studio - Integrating Delacon's Call Tracking Solution with Google's Looker Studio
Introduction Looker Studio, formerly Google Data Studio, is an online tool for converting data into customizable informative reports and dashboards. Delacon can connect into Looker Studio to send c...
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Power BI - Integrating Delacon's Call Tracking Solution with Microsoft's Power BI
Introduction Microsoft's Power BI is an interactive data visualization tool with a primary focus on business intelligence. Delacon can connect into Power BI to send call data with below methods: ...
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Can Delacon track Click-to-Call Buttons?
A Click-to-Call button is an interface on a mobile landing page or website, that loads a telephone number directly into the user mobile phone dial pad, once the button is clicked. It saves the call...
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What is Zapier?
Zapier is a productivity tool that connects different web applications and enables them to automate tasks between them. With Zapier, you can easily create automated workflows between apps, eliminat...
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What is Search Ads 360 (SA360)?
Google Search Ads 360 (SA360) is a search management platform that allows marketers to manage their search campaigns across multiple search engines, including Google Ads, Bing Ads, and more. It is ...
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What is Google Campaign Manager?
Google Campaign Manager (formerly DoubleClick Campaign Manager / DCM) is a web-based ad management and serving platform offered by Google. It enables advertisers and agencies to manage the entire p...